Price includes up to a 5,000 stitch embroidery. There is a setup charge of $95.00 per 5,000 stitches. For each additional 1,000 stitches, add $15.00 to the setup charge plus a $0.25 per piece run charge. Orders less than 96 pieces will incur a $30.00 small order fee. Please contact Sharper Brand for more details. Shipping and handling not included.