What's Your Brand Worth To You?
Choosing Promotional Items That Provide the Best Return and Brand Visibility for the Price
To think of all the things you could do if your marketing budget were just that much bigger… But since we can't all have an advertising budget matching the GDP of a small country, as business owners and marketers, we must make the most of what we have.
Fortunately, promotional products were created to maximize your advertising budget and provide a better cost per impression for advertisers than almost every major marketing effort like prime time TV, magazines and radio.The most successful promotions are not necessarily the most expensive, but rather the most creative and reflective of your company.
Things to Remember:
Choose something useful
About 80% of promo product recipients said that they were more likely to keep an item they perceived to be “useful“. Recipients tend to hold on to items like writing instruments, USB drives and calendars for this reason. “Useful“, of course, is a subjective term. Consider what is useful to your specific target audience. Global Advertising Specialities Study 2012 & 2013.
The right promotional product turns your recipient into a walking billboard
When considering the cost per ”impression” that your logo is making, remember that promotional bags, tees, and hats are highly visible and very affordable imprinted items. In fact, promotional bags generated the most “impressions“ of any item in the Global Advertising Specialities Study of 2013. In today's market, due to the push to use fewer paper or plastic bags, reusable (and recyclable) “shopper“ style totes have become a hot commodity and represent a well-priced option with a large branding area.
A creative promotional campaign does not require an expensive promotional item
When an inexpensive promo item is part of a fully developed and creative campaign or used as a prop in a guerrilla marketing scheme, the return on your investment is magnified.
Choose something relevant
Consider your target audience. How old are they? Where are they from? What are their priorities? The more you explore the characteristics of your ideal audience (those who are most likely to buy from you, participate in your organization, or listen to your message), the better choices you make in finding promotional items within your budget that will be relevant to their experience and your brand.